365 Transfers case study

Lead Generation and Local SEO for 365 Transfers

365 Transfers is a Staffordshire taxi and airport-transfer business. Local Website Design supports the website with local service pages, SEO foundations and direct routes for visitors to request a quote, telephone, use WhatsApp or book online.

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Lead generationLocal SEOMultiple contact routes
365 Transfers homepage with taxi and airport-transfer enquiry routes

Project context

Transfer customers may arrive with a specific journey, location or airport in mind and may prefer different ways to make contact. The website therefore has to connect relevant service information with a practical next action.

The requirement

The website needed locally relevant service-page foundations and a clearer conversion path across quote requests, telephone calls, WhatsApp conversations and online booking.

Our responsibilities

  • Conversion-focused website improvements
  • Local service-page structure
  • On-page SEO foundations
  • Quote, telephone, WhatsApp and booking routes
  • Ongoing website support

What we implemented

  • Organised service information around the journeys and locations prospective customers research
  • Connected local landing pages with the wider service structure
  • Made the available quote, call, WhatsApp and booking options explicit
  • Established foundations for measuring and improving the enquiry journey over time

Current support

Local Website Design continues to support the website as services, service areas and customer contact routes evolve.

What this project demonstrates

This project demonstrates how a local service website can give different visitors a relevant page and a choice of direct contact routes instead of relying on one generic enquiry path.

Discuss the right next step for your website.

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