Ginger Cat Gems case study
Ginger Cat Gems is an independent vintage and collectables business selling distinctive, one-off pieces. We built the ecommerce website and continue to support its growth through product optimisation, technical SEO and search-led collector content.
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One-off vintage inventory has to be straightforward for shoppers to browse and buy, even as individual products regularly enter and leave the catalogue. At the same time, the website needs a structure where useful collector research can attract relevant prospective customers and guide them naturally towards related products and collections.
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Since launching on 4 June 2026, the site has started building organic visibility for collector research, including Jellycat values and Royal Doulton identification.
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